Softs & Tools
Freelance CMO, Webportage  - Since January 2016
 

 

Product & Brand Marketing, Web Marketing & Operations (key messages)

  • Competition Analysis

  • Creative briefing and support to video production

  • FR and EN Copy-writing (white papers, sales presentation, articles)

  • Software development Support 

  • Web design assessment, design, co-built. 

 

Clients : StationNext pour Orange Business Services, Web-Biz, La Planeta Events, Open Biz, Actif Industries, Admin Control.

 

 

IoT & Business Co-Organizer, 9 Nov 2017, Marseille
  • Recherche de partenariats et de sponsors

  • Rédaction des contenus web, emailing, animation Facebook, Twitter

 

 

TENERGIE, Renewable Energy Producer, Meyrueil

  • Define global marketing plan and develop supports

  • Choose and Brief ad hoc agencies

  • Build a lead management program to grow Sales opportunities

  • Manage a Junior Communication Trainee

  • Team leader of an Environmental Development Approach

 

 

 

 

EMEA Field Marketing Coordinateur (Contractor)
Sept 2014-Dec 2015

 

GEMALTO Worldwide Leader in Digital Security – Identity & Data Protection, La Ciotat

  • Developed internal Lead Management processes

  • Converted Technical Products & Sales needs into marketing operations

  • Ran Content Management Campaigns in coordination with Corp. com teams

  • Lead Management: qualified leads before dispatching to Channel Sales

  • Drafted an Inside Sales Incentive Program to support Lead Gen Activities

  • Market Audit: benchmark of 5 competitors + Channel partners analysis

 

>> Results: Customized reporting models, emphasized Global Marketing Automation processes

 

 

Senior Communication Consultant (freelance)

Jan 2014 August 2014

 

QUALISTEO, "Smart Grids" Cie - Electrical Energy Saving Consumptions, Nice 

  • Increased SMB Sustainable Development Knowledge to add new sales angles

  • Ran a Competitive Positioning Audit to write & produce new materials

  • Managed all design creations from the logotype + icons, baseline, messages

 

>> Results: Technical product presentations turned into trendy business pitches

 

 

Digital Marketing Manager, OpenTrust

July 2012 - December 2013

 

OPENTRUST EMEA Provider of IT Security Software, Issy-les-Moulineaux

  • Planned, managed budgets in excess of 240K€, 4800 qualified contacts

  • Brought a Marketing Focus to a Technical Product team. Applied target audience research for key marketing messages

  • Survey Management: integrated questions, reported results to the Board

  • CRM: contributed to IT assessment, found data list, coordinate with partners

  • Emailing: planned campaigns, change content depending on click rates

  • Web Content: created templates, leverage SEO, testing new Ad words

 

>> Results: Reduced cost per acquisition by 75% after 6 months of run

 

 

Sustainable Marcom Consultant, ITG

Janvier 2011 - Juillet 2012

 

  • Deployed campaigns on Sustainable Development to various audiences

  • Support 3 start-ups to develop their business plans & narrative pitch

  • Event animator: “How to integrate CSR into small businesses”

  • Green Marketing: enriched an e-learning Program with an ad hoc “Green IT Facts & Figures” + Produced FAQ’s to educated Buyers and Marketers on CSR

 

>> Results: Contributed to the 1st French Survey of Sustainable Marketing, Les Echos.

 

 

Responsable Marketing & Com 360, Jet Multimedia

Juillet 2005 - Décembre 2009

 

Managed 4 people, budget of 400K€ which generated 2M€ of signatures per year

  • Global Communications Expertise: experience with multi-channel support, writing family products + corporate + HR pitches

  • Assessed, Designed, Built & Operated Internal + External 360 Com Plans

  • ROI Analysis, KPIs creation and reports

  • Formed engaging online marketing campaigns based on 3 Markets Segments

  • Copywriter of all print and digital contents, including product advertising and PR and corporate texts

 

>> Results: #2 in the Best RP Clients' testimonials rate

(Source: Observatoire & Marchés 2007)

 

Web

Worpress

Joomla

Wix

Sharepoint
Google Analytics
DART

Surveymonkey

Shutterstock

 

CRM

Siebel

Salesforce
Pardot, Silverpop,

Campaign Commander
Mail Chimp

 

Social Networks

Facebook

Twitter

Linked In

Viadeo

Pinterest

Google+

 

Pack Office Microsoft

Mac : Iphoto, Imovie

MS Project

 

Langues

English Advanced

German, good scholar basis

Core Competencies

Lead Generation

Emailings

Bid data Management

Display

Web project

 

Marketing Operations

Surveys

Benchmark

Go-to-market programs

 

Global Communication

Content copy-writing

Corp Identity

Agency & Creative Management

Event

Brainstorming 

Animation

 

 

 

 

 

 

My Marketer life...

Experiences

2010                                                             

MBA Sustainable Management and Performance of Organization

Leonard de Vinci Institute, Paris La Defense

 

2004                                                             

Master of Marketing and Commercial Practices

Sorbonne Graduate Business School, (IAE) Paris

 

2002                                                             

Bachelor in Information Communication,

Pantheon Assas II University Paris

 

1995                                                             

BETC Higher National Diploma in Marketing Technics,

University Institute of Technology Nice

Education

Call

+33 6 15 40 79 38


 

Tous droits réservés depuis Janvier 2014

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